Setting a new world record for largest tyre-mark image creating the breast cancer logo – created through car drifting!

Al Jazirah Vehicles Agencies claims Saudi Arabia’s 57th GUINNESS WORLD RECORDS™ achievement

Riyadh, December 2016: In line with its ongoing social contribution, Al Jazirah Vehicles Agencies brought to the global campaign for breast cancer awareness and for Saudi Arabia a new achievement with a GUINNESS WORLD RECORDS title. This new feat achieved by Al Jazirah Ford Racing Team and led by the professional drivers Abdulhadi Al-Qahtani and Muath Al-Essa, was accomplished through drawing the world’s largest breast cancer logo on asphalt.

Driving in a Ford Mustang sports car, the two drivers drew a breast cancer logo which measured 883.98 square meters, and exceeded the expectations of the judge by 300 square meters in excess of the required measurements to achieve first targeted official record.

This GUINNESS WORLD RECORDS achievement, which is the 57th achievement for Saudi Arabia, was set during an event organized by Al Jazirah Vehicles Agencies. This was part of a wider initiative to back Saudi-based charities supporting breast cancer patients in the country. Al Jazirah Vehicles Agencies’ president, Sheikh Abdullah bin Fahad Al-Kraidees, said that AJVA wanted to promote two messages via this event.

“The first message the event wanted to promote was to raise awareness of the breast cancer disease. We need to do more as a society to promote breast cancer awareness throughout the year with creative ideas that connect with key audiences in our society,” he said. “We have to talk more about topics which impact people’s health, and push the importance within our communities about the need for early screening which improves the chances of recovery from breast cancer.

”Al-Kraidees added that the event’s second message focused on a hobby which is popular among young Saudis, namely drifting, and how this sport could be practiced safely and enjoyed by more drifting fans in the community if practiced on specialized tracks and with vehicles which are designed and tested for drifting.

Drifting is one of the most popular sports in Saudi Arabia, and as AJVA we are committed to providing a safe and secure environment for people to enjoy and appreciate different types of driving. I’d like to congratulate Al Jazirah Ford Racing Team for their remarkable achievement.

”Al Jazirah Ford Racing Team exhibited their drifting skills during a 45 minute period in Ford Mustang RTRD 600hp (Horsepower) cars and fitted with tires which were designed for drifting and which emitted pink smoke. Abdulhadi Al-Qahtani, the lead driver for the team, drew the breast cancer logo by drifting on the track. “This was a great way for AJVA to deliver a creative message about the importance of early detection of breast cancer, as well as highlighting that driving fans who enjoy drifting should practice this hobby in a safe and secure environment,” said Al-Qahtani.

GUINNESS WORLD RECORDS adjudicator Alan Pixsley announced the successful record achievement for the largest Tyre Mark Image. “The drivers needed to complete the logo design by drifting in an area of 500 square meters. However, thanks to the skill and courage of Al Jazirah Ford Racing Team, the drivers surpassed the number needed to drift the logo in an area of 883.98 square meters,” said Pixsley. He praised the creativity of the concept which was created by AJVA, and Saudi Arabia’s 57th GUINNESS WORLD RECORDS achievement. This exemplified both an individual and group achievement.

"Al Jazirah Vehicles Agencies, the leading automotive provider in the Kingdom and the sole distributor of Ford and Lincoln vehicles, has long been a supporter of community initiatives, including training young Saudis in partnership with educational institutions and technical faculties, as well as numerous charities and sports events. The company also established Al Jazirah Ford Racing Team which trains young people who are interested in sports cars and off-road driving.

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